Global Development and Regional Economic Situation Issues, Challenges and Remedies | Author : T.Lakshmi Pradha & Dr.S.Thirunavukkarasu | Abstract | Full Text | Abstract :The world economies are with slow economic growth and lesser world gross product than what is expected due to deteriorating growth in international trade. In addition, reduced global investment, unemployment, low wage growth, inflation, bank failures, mounting debts, low commodity prices, escalating global oil prices, geopolitical tensions are the factors that have hindered the growth of world economies. Armed conflict, terrorism, geopolitical tension, and political instability are the serious factors that tremble world peace, global development, and regional economic disparity. This article throw insights into the issues, challenges, and strategies in global development on population, international trade and development, global investment, inclusive growth, employment, finance, gender issues, food security, internet, and communication industry. |
| A Study on Consumer Buying Behaviour Towards Branded Apparels with Reference to Dindigul City | Author : K.Vinayagamoorthy and1Dr.M.Soundarapandian | Abstract | Full Text | Abstract :Consumers are increasingly becoming brand conscious and are opting for apparel with brand images or logos. With growing awareness and fashion sensibility as a means of self-expression among consumers, demand for more choices and products serving both fashion and performance needs are evolving out. The modern customer is identified as a person who elects
to experiment with diverse looks and ideas. Men in the age group of 19-25, with higher disposable income, spend on expensive shirts and suits. From the research, there is a lot of scope for new entrants in this field, the manufacturers and marketers of branded wears should concentrate on making new consumer rather than retaining old one. The number of people
visiting the showroom is with no brand in mind. Most of the time buyers visit the showroom of branded wears with the purpose of shopping however compared to women, male consumer visit the showroom for passing time, even though pop, advertisement, promotional schemes and other
factors influence the consumer purchase decision and consumer stimulated to buy. Among the various promotional schemes and promotional measures discounts, buy 2 get 1 free scheme have
maximum influence on purchase decision of a particular brand.
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